Services
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Content Strategy
For founders and brands that are ready to build authority, grow engagement, and consistently deliver standout content.
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Content Operations
For teams that want to streamline workflows, scale production, and maintain quality without burning time or budget.
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Content Leadership
For companies seeking senior-level guidance, team mentorship, and strategic alignment without hiring full-time.
Content Strategy
Helping brands and executives build consistent, high-impact content that drives engagement, authority, and measurable growth.
Offerings include:
Founder & Executive Ghostwriting
Newsletter Content Development
Website Audit & Content Optimizations
With years of experience partnering directly with C-Suite leaders on brand storytelling, I help founders and executives share authentic, insightful content that builds thought leadership, credibility, and engagement. From ideation to publishing, I craft content tailored to your voice and goals so you can focus on leading while your online presence grows.
Founder & Executive Ghostwriting
Deliverables
✅ 60-minute kickoff strategy session
✅ Editorial calendar with themes and content roadmap
✅ 4-8 ghostwritten posts per month
✅ Up to 2 revisions per post
✅ Posting and engagement guidance
Pricing
Base project retainer: $2,500-$5,000/month
Lower end: up to 4 posts/month with light strategy
Higher end: 8 posts/month with deeper engagement support
Custom projects: Add-ons priced separately depending on scope
Add-Ons (custom pricing)
Byline thought leadership articles for brand or company blog
Scriptwriting for podcasts, panels, or speaking engagements
Content repurposing (e.g., turning posts into newsletters, presentations, or web content)
Standalone articles, speeches, or op-eds
Newsletter Content Development
I’ve helped brands like 1800D2C, MoneyMade, and TV Guide launch and sustain editorially-driven newsletters that resonate with their audiences, and I’d love to bring that same expertise to small creators building their content strategy. From platform setup to ongoing content creation, I’ll help you build (or refine) a newsletter that feels on-brand, engages readers, and drives measurable results.
Deliverables
✅ Platform selection and setup (e.g., Beehiiv, Mailchimp, HubSpot)
✅ Template design aligned to brand look and feel
✅ Editorial calendar with themes and content roadmap
✅ Writing and editing for initial editions (to establish voice + cadence)
✅ Ongoing newsletter content creation (1-4 editions/month)
✅ Basic performance review to track open rates, clicks, and engagement
Pricing
Base project retainer: $2,500-$4,500/month
Lower end: 1-2 editions/month with light strategy
Higher end: 3-4 editions/month with deeper strategy + editorial support
Custom projects: Add-ons priced separately depending on scope
Add-Ons (custom pricing)
A/B testing for subject lines and content optimization
Repurposing newsletter content into blog posts, social posts, or thought leadership
Partnership or sponsor integration support
Website Audit & Content Optimizations
I audit and optimize website content to ensure it’s research-backed, fresh, and positioned to rank in an ever-changing SEO landscape. My focus is on improving visibility, organic traffic, and engagement so your website becomes a stronger driver of growth.
Deliverables
✅ Comprehensive website content audit (SEO, readability, brand consistency)
✅ Keyword and topic research tailored to your industry and audience
✅ On-page optimizations (titles, headers, metadata, internal linking)
✅ Content refresh recommendations for underperforming pages
✅ Competitive landscape insights to identify opportunities
✅ Priority action plan with quick wins + long-term improvements
Pricing
Base project fee: $2,000-$4,000 (one-time audit + recommendations)
Lower end: small websites (up to ~15 pages)
Higher end: larger or more complex websites
Optional retainer: $2,500-$5,000/month for ongoing content optimization and creation
Custom projects: Add-ons priced separately depending on scope
Add-Ons (custom pricing)
Full content rewrites or new page creation
Blog post optimization and/or ghostwriting
Conversion-focused copy (landing pages, product pages, CTAs)
Technical SEO audit (with partner or collaboration)
Ongoing content performance monitoring + reporting
Content Operations
Helping brands streamline workflows, scale production efficiently, and maintain quality while saving time and budget.
Offerings include:
SOP Documentation & Workflow Design
Freelance Recruiting & Onboarding
AI Training & Implementation
SOP Documentation & Workflow Design
I create comprehensive documentation and roadmaps, including style guides, editorial calendars, workflow playbooks, SOPs, QA checklists, and template-based briefs. This documentation will ensure your team has a repeatable, high-quality content production process.
Deliverables
✅ Style guide and/or editorial calendar creation
✅ Workflow playbooks and SOP documentation
✅ QA checklists to ensure quality standards
✅ Content brief templates for repeatable execution
Pricing
Base project fee: $2,000-$5,000 depending on scope
Custom projects: Add-ons priced separately
Add-Ons (custom pricing)
Tool and platform recommendations for workflow management
Training sessions on how to adopt and use new SOPs
Ongoing content ops support and updates
I connect you with vetted freelancers from my network and design onboarding processes to integrate them seamlessly into your organization. My experience spans industries like streaming, sports, personal finance, and home services.
Freelance Recruiting & Onboarding
Deliverables
✅ Candidate sourcing and vetting from a trusted network
✅ Onboarding documents and processes tailored to your team
✅ Training resources to get freelancers up to speed quickly
✅ Role-specific expectations and QA measures
Pricing
Base project fee: $1,500-$3,500 per recruiting + onboarding engagement
Optional retainer: $2,500+/month for ongoing freelancer pipeline management
Add-Ons (custom pricing)
Ongoing freelancer management or editorial oversight
Test projects and evaluation rubrics
Custom recruiting for niche industries
I help teams adopt AI tools and operational improvements to make content production smoother, faster, and more effective. Training focuses on real use cases so teams can confidently integrate AI into their workflows.
AI Training & Implementation
Deliverables
✅ AI tool and workflow audit
✅ Customized training sessions for your team
✅ AI playbooks and usage guidelines tailored to your brand
✅ Recommendations for workflow improvements and integrations
Pricing
Base project fee: $2,500-$6,000 depending on scope and team size
Optional retainer: $3,000+/month for continued support and training refreshers
Add-Ons (custom pricing)
Ongoing AI support + optimization as tools evolve
Custom prompts and templates for specific workflows
Helping companies elevate content strategy, mentor teams, and align cross-functional efforts. All without a full-time hire.
Offerings include:
Fractional Content Leadership
Content Leadership
I provide senior-level content strategy, leadership, and oversight without the cost of a full-time hire. Ideal for companies that need strategic direction, team development, and cross-functional alignment to elevate content performance.
Fractional Content Leadership
Deliverables
✅ Content strategy development and oversight
✅ Team mentorship and coaching to improve skills + workflows
✅ Cross-functional collaboration with product, design, and marketing
✅ Quarterly planning, campaign prioritization, and performance analysis
Engagement Options
10 hours/month: Light-touch strategic guidance and team check-ins
20 hours/month: Balanced mix of strategic oversight + hands-on support
40 hours/month: Deep involvement across strategy, team leadership, and cross-functional collaboration
Pricing
Base project retainer: Starts at $4,000/month, scales based on time commitment