Over the past 10+ years, I’ve led content teams of all sizes, managed multimillion-dollar content budgets, and overseen the creation of thousands of articles, newsletters, and cross-functional marketing campaigns across entertainment, streaming, sports, personal finance, SaaS, and home services.

I’m a content strategist and editorial leader who helps brands and executives tell their stories, grow audiences, and deliver measurable business results.

Along the way, I’ve:

• Built cross-platform branded content strategies across site, newsletter, video, and social.

• Implemented new tools and SOPs to streamline staffing, budget management, content production, and general project management.

• Coached and mentored teams through site acquisitions, launches, brand overhauls, and high-impact campaigns with calm, strategic leadership every step of the way.

• Hired, managed, and scaled internal and external teams while executing content strategies that drove millions of visits and significant revenue.

• Worked on and in partnership with high-value brands, including DIRECTV, Fandom, GameSpot, Newsweek, Robinhood, TV Guide, and Yardbarker.

I believe great content starts with insights and strategy: understanding what drives engagement, measuring performance, and optimizing for results. I focus on data-driven processes and tools to ensure every piece of content performs at its best. That’s why I launched WordSmith Consulting — to help teams build scalable, high-impact content programs grounded in measurable outcomes.

What I do

I offer three core service areas tailored to your goals:

1. Content creation & strategy: Build a consistent, high-impact content presence through thought leadership, newsletters, commerce content, and SEO-driven site optimizations.

2. Content operations: Streamline your workflows with SOPs, editorial calendars, freelance recruiting, and team training so your team can produce better content, faster.

3. Fractional content leadership: Get senior-level content strategy and team mentorship without the full-time cost. I act as your fractional content lead to align content with business goals.

What sets me apart

• Leading teams: I coach people to grow their skills, improve workflows, and deliver high-quality content consistently. I focus on building confidence and clarity so teams can thrive independently and as a unit.

• Solving problems: I tackle complex challenges with creativity and data, turning obstacles into actionable strategies. I’m always looking for smarter, faster ways to get results without cutting corners.

• Collaborating across teams: I work closely with executives, co-collaborators, and freelancers to keep everyone aligned and projects moving smoothly. Clear communication and shared goals are always my top priorities.

• Working fast without sacrificing quality: I thrive in fast-paced environments, from nimble startups to large organizations. Speed never comes at the expense of excellence, and I deliver work that’s both timely and meticulously executed.

Let’s work together!

If you’re looking for a partner to develop a content strategy, lead your team, optimize workflows, or integrate AI into your content operations, let’s chat. View the latest services I’m offering clients, or schedule time for a quick intro call.